The Uncomplicated Business Blueprint

The Uncomplicated Business Blueprint


Introduction

When it comes to setting up and growing an online business, there is one thing that happens over and over again…

Most people get stuck because things are too
complicated and there are too many pieces to the puzzle.

People get overwhelmed. Everyone tells them they need to do this, that and the other thing if they want to succeed.

But here’s the real scoop…

There is no need to do blogging, social media, webinars, video marketing, podcasts, pay per click ads and everything else…especially not all at the same time from the beginning. 

Listen, I’m a big believer in stripping away all the excess, streamlining and focusing in on the minimum moving parts. Simplify. Focus. Profit.

And that’s exactly what I’m going to show you how to do in this short report. We’ll examine a very simple four-stage six-figure system that lets you build your business in a profitable way without getting overwhelmed.

Let’s jump in…

Create one FREE offer to build a list, one FRONTEND product to sell,
and FIND one source of traffic.

Depending on the variables, this stage will take you anywhere from one to three weeks to complete. Once you get this first stage in place, you’ll be making money. That’s because this stage not only builds your prospect mailing list, it also establishes your customer list. This is extremely important, because one of your most valuable assets is your list of proven buyers.


So, let’s take a look at a few examples of how to get this piece up and running…


Let’s start with the FREE offer (AKA “lead magnet”). This should be an extremely desirable resource that you give away for free to anyone who joins your list.

Let me share with you three options:

REPORT: This is sort of your standard FREE offer (lead magnet), where you create a useful yet incomplete report that leads to a low-cost FRONTEND (AKA “tripwire”) product.

Example >> You might create a report that gives a step-by-step overview of a process for setting up a blog, creating content for it, and starting to drive traffic.

TOOLS: Here...you can create one or more tools, such as templates, checklists, cheat sheets, swipes, planners, gear lists and more.

Example >> If you’re catering to marketers,
then you might give away a sales letter template.

ECOURSE: This is a multi-part course delivered by email. The advantage of this sort of lead magnet is that you train your prospects to open and read your emails.

Example >> You might create a five-part series called:
“Five Surefire Ways to Boost Your Metabolism And Speed Up The Fat-Burning Process.”

Next, let’s take a look at your FRONTEND (“tripwire”) product. This is a low-cost yet highly valuable product. Take note that your lead magnet should naturally lead to your tripwire product.

MANUAL: Here you'd offer prospects a manual or guide to solve part of a problem.

Example >> If you're catering to new homeschoolers, then you might have a guide such
as "The H.O.M.E. Educator's Guide to the First Year!"

TOOLS: Here...Provide a collection of related tools to help your customers solve a problem.

Example >> If you're selling to aspiring navelists, you might sell
a collection of novel titling templates and plot outlines.

MEMBERSHIP: You offer customers access to a one-off vault membership site.

Example >> Sell access to a site that's stocked with photography content.

And finally, let’s look at options for your ONE source of traffic. Don’t make this step complicated. Simply focus on one source, get it up and running, and you’ll be making money. Here are three options…

GUEST BLOGGING: This is where you uncover blogs in your niche that accept guest articles, and then submit yours. Be sure your article is tightly related to the FREE “lead magnet”, so that anyone who likes the article will want to join your list to get the lead magnet.

Example >> If your lead magnet is a weight loss report, then your article might share five tips for boosting one's metabolism.

AFFILILATE PROGRAM: You can set up a program through a platform like ClickBank.com or JVZoo.com, and offer affiliates at least 50% commissions to sell your FRONTEND “tripwire” product. Naturally, as you develop more products you’ll invite affiliates to promote all of them.

PURCHASE ADVERTISING: You can find sites in your niche that accept ads, or you can use a platform like Facebook that lets you narrowly target your audience.


Create and Add in one FOUNDATIONAL, premium priced product.

This is the stage where the money begins to build. And that’s because you’re going to create a $97 core offer that you’ll convince both your prospect list and your customer list to buy.

The key here is that you FRONTEND product and FOUNDATIONAL product (AKA “core” or “signature” product) must be tied together – meaning anyone who purchases your tripwire will naturally want your core product. That’s because the foundational product will help customers solve the same problem as the frontend product. Keep in mind, of course, that you should do your market research to ensure your market wants what you’re selling.

Here are three good ways to determine what sort of foundational product to offer based on your frontend product, along with options of specifically what type of product to create:

FRONTEND PRODUCT

Process Overview Guide

Example:
"Five Ways to Get Traffic"

FOUNTADIONAL PRODUCT

Indepth Training and instructions

Example:
"12 Week Fixed Term Membership covering the five ways to get traffic plus seven additional ways"

FRONTEND PRODUCT

Template

Example:
Sales Letter Template

FOUNTADIONAL PRODUCT

Indepth Training and instructions to Optimize the template

Example:
"Four-week Copywriting Coaching Course"

FRONTEND PRODUCT

Single Step Guide

Example:
Setup and Customize a WordPress Blog

FOUNTADIONAL PRODUCT

In-Depth training on remaining steps

Example:
"Video Tutorial Course on How to Create Engaging Content, Monetize the Blog and Drive Targeted Traffic"

Now, once you have your foundational offer in place, then you need to promote it to both your prospects and customers. This includes:

Update your frontend product to include a promotion for the foundational product.

Add emails to your prospect autoresponder sequence to promote the foundational offer.

Add emails to the sequence for those who purchased the frontend, and encourage them to buy the foundational product.

Promote the foundational offer on your frontend product download page.

Update your blog, Facebook groups and any other communication platforms to include links to your foundational product offer.

Once you have this stage running and putting money in your pocket, then you can move onto the next stage…


Create a FINISHING product
(AKA "backend offer")

Your next step is to create another $97 product that is related but completely different than your core offer. For Example:

Foundational product is an email marketing course

Finishing product might be a set of done-for-you email campaign templates

Foundational product is a fixed-term membership site that teaches
people how to train for a 100-mile ultramarathon.

Finishing product might be coaching, where customers can get personal
feedback on their training runs, racing strategy, mental prep and so forth.

Foundational product is a multi-module training course showing 
people how to lose weight safe, effectively, and easily.

Finishing product might be a yearlong membership in a private support forum

Once you add your FINISHING offer to your existing sales system, then you need to go through your sales funnel and update the pieces and parts to reflect this new offer. This process includes:

Updating the FRONTEND product to include a pitch for the FINISHING product.

Updating the FOUNDATIONAL product to include a pitch for the FINISHING product.

Promoting the FINISHING product on the FOUNDATIONAL product’s download page.

Adding emails to the prospect autoresponder series to promote the FINISHING product.

Updating your platforms to include a promotion for the FINISHING offer (this includes your blog, social media platforms, YouTube channel and any other platforms you use).

Adding the new FINISHING product anywhere you’ve published a “Recommended Resources” list, or anywhere on your sites or platforms where you list all your products.

Adding emails to the customer autoresponder series to promote the FINISHING product (this includes both the FRONTEND product series and the series sent to those who purchased the FOUNDATIONAL product).


And now the last stage…

Rinse, Repeat, and
Cross-sell Everything!!

Once you’ve set up the first three stages of this system – and you’re profiting from it – then Stage 4 is all about repeating the first three stages.


This includes:

Creating more FREE products (“lead magnets”) to give to your list, plus create new lists. The free offers should promote both existing and new FRONTEND products.


Installing a new source of traffic.


Creating new FRONTEND products to promote both the existing FOUNDATIONAL and FINISHING offers, as well as your new FOUNDATIONAL and FINISHING offers.


Creating new FOUNDATIONAL and FINISHING offers, and cross-promoting these products all throughout your sales funnel.

Naturally, as you add these pieces, you’ll then update your sales funnel to cross- promote both the existing products and the new products.


So here’s the bottom line…


If you try to snap in every piece of your business all at once in the beginning, you’re going to get overwhelmed. You’re also going to spread yourself too thin, which means you won’t do a very good job at any one step of the process.


So, what you do instead is focus on one step and one stage at a time. Here’s a quick recap:

Free Offer (Lead Magnet) + Frontend (Tripwire) Product + Traffic Source

Add Your Premium-Priced, Foundational Product

Add Your Premium-Priced Finishing Product.

Repeat and Cross Promote the Entire Lineup of Products

Enter your text here...

Introduction

When it comes to setting up and growing an online business, there is one thing that happens over and over again…

Most people get stuck because things are too complicated and there are too many pieces to the puzzle.

People get overwhelmed. Everyone tells them they need to do this, that and the other thing if they want to succeed.

But here’s the real scoop…

There is no need to do blogging, social media, webinars, video marketing, podcasts, pay per click ads and everything else…especially not all at the same time from the beginning. 

Listen, I’m a big believer in stripping away all the excess, streamlining and focusing in on the minimum moving parts. Simplify. Focus. Profit.

And that’s exactly what I’m going to show you how to do in this short report. We’ll examine a very simple four-stage six-figure system that lets you build your business in a profitable way without getting overwhelmed.

Let’s jump in…

Create one FREE offer to build a list, one FRONTEND product to sell,
and FIND one source of traffic.

Depending on the variables, this stage will take you anywhere from one to three weeks to complete. Once you get this first stage in place, you’ll be making money. That’s because this stage not only builds your prospect mailing list, it also establishes your customer list. This is extremely important, because one of your most valuable assets is your list of proven buyers.

So, let’s take a look at a few examples of how to get this piece up and running…

Let’s start with the FREE offer (AKA “lead magnet”). This should be an extremely desirable resource that you give away for free to anyone who joins your list. Let me share with you three options:

REPORT: This is sort of your standard FREE offer (lead magnet), where you create a useful yet incomplete report that leads to a low-cost FRONTEND (AKA “tripwire”) product.

Example >> You might create a report that gives a step-by-step overview of a process for setting up a blog, creating content for it, and starting to drive traffic.

TOOLS: Here...you can create one or more tools, such as templates, checklists, cheat sheets, swipes, planners, gear lists and more.

Example >> If you’re catering to marketers,
then you might give away a sales letter template.

ECOURSE: This is a multi-part course delivered by email. The advantage of this sort of lead magnet is that you train your prospects to open and read your emails.

Example >> You might create a five-part series called:
“Five Surefire Ways to Boost Your Metabolism And Speed Up The Fat-Burning Process.”

The Uncomplicated
Business Blueprint

The Uncomplicated Business Blueprint


Introduction

When it comes to setting up and growing an online business, there is one thing that happens over and over again…

Most people get stuck because things are too
complicated and there are too many pieces to the puzzle.

People get overwhelmed. Everyone tells them they need to do this, that and the other thing if they want to succeed.

But here’s the real scoop…

There is no need to do blogging, social media, webinars, video marketing, podcasts, pay per click ads and everything else…especially not all at the same time from the beginning. 

Listen, I’m a big believer in stripping away all the excess, streamlining and focusing in on the minimum moving parts. Simplify. Focus. Profit.

And that’s exactly what I’m going to show you how to do in this short report. We’ll examine a very simple four-stage six-figure system that lets you build your business in a profitable way without getting overwhelmed.

Let’s jump in…

Create one FREE offer to build a list, one FRONTEND product to sell, and FIND one source of traffic.

Depending on the variables, this stage will take you anywhere from one to three weeks to complete. Once you get this first stage in place, you’ll be making money. That’s because this stage not only builds your prospect mailing list, it also establishes your customer list. This is extremely important, because one of your most valuable assets is your list of proven buyers.


So, let’s take a look at a few examples of how to get this piece up and running…


Let’s start with the FREE offer (AKA “lead magnet”). This should be an extremely desirable resource that you give away for free to anyone who joins your list.

Let me share with you three options:

REPORT: This is sort of your standard FREE offer (lead magnet), where you create a useful yet incomplete report that leads to a low-cost FRONTEND (AKA “tripwire”) product.

Example >> You might create a report that gives a step-by-step overview of a process for setting up a blog, creating content for it, and starting to drive traffic.

TOOLS: Here...you can create one or more tools, such as templates, checklists, cheat sheets, swipes, planners, gear lists and more.

Example >> If you’re catering to marketers,
then you might give away a sales letter template.

ECOURSE: This is a multi-part course delivered by email. The advantage of this sort of lead magnet is that you train your prospects to open and read your emails.

Example >> You might create a five-part series called:
“Five Surefire Ways to Boost Your Metabolism And Speed Up The Fat-Burning Process.”

Next, let’s take a look at your FRONTEND (“tripwire”) product. This is a low-cost yet highly valuable product. Take note that your lead magnet should naturally lead to your tripwire product.

MANUAL: Here you'd offer prospects a manual or guide to solve part of a problem.

Example >> If you're catering to new homeschoolers, then you might have a guide such
as "The H.O.M.E. Educator's Guide to the First Year!"

TOOLS: Here...Provide a collection of related tools to help your customers solve a problem.

Example >> If you're selling to aspiring navelists, you might sell
a collection of novel titling templates and plot outlines.

MEMBERSHIP: You offer customers access to a one-off vault membership site.

Example >> Sell access to a site that's stocked with photography content.

And finally, let’s look at options for your ONE source of traffic. Don’t make this step complicated. Simply focus on one source, get it up and running, and you’ll be making money. Here are three options…

GUEST BLOGGING: This is where you uncover blogs in your niche that accept guest articles, and then submit yours. Be sure your article is tightly related to the FREE “lead magnet”, so that anyone who likes the article will want to join your list to get the lead magnet.

Example >> If your lead magnet is a weight loss report, then your article might share five tips for boosting one's metabolism.

AFFILILATE PROGRAM: You can set up a program through a platform like ClickBank.com or JVZoo.com, and offer affiliates at least 50% commissions to sell your FRONTEND “tripwire” product. Naturally, as you develop more products you’ll invite affiliates to promote all of them.

PURCHASE ADVERTISING: You can find sites in your niche that accept ads, or you can use a platform like Facebook that lets you narrowly target your audience.


Create and Add in one FOUNDATIONAL, premium priced product.

This is the stage where the money begins to build. And that’s because you’re going to create a $97 core offer that you’ll convince both your prospect list and your customer list to buy.

The key here is that you FRONTEND product and FOUNDATIONAL product (AKA “core” or “signature” product) must be tied together – meaning anyone who purchases your tripwire will naturally want your core product. That’s because the foundational product will help customers solve the same problem as the frontend product. Keep in mind, of course, that you should do your market research to ensure your market wants what you’re selling.

Here are three good ways to determine what sort of foundational product to offer based on your frontend product, along with options of specifically what type of product to create:

FRONTEND PRODUCT

Process Overview Guide

Example:
"Five Ways to Get Traffic"

FOUNTADIONAL PRODUCT

Indepth Training and instructions

Example:
"12 Week Fixed Term Membership covering the five ways to get traffic plus seven additional ways"

FRONTEND PRODUCT

Template

Example:
Sales Letter Template

FOUNTADIONAL PRODUCT

Indepth Training and instructions to Optimize the template

Example:
"Four-week Copywriting Coaching Course"

FRONTEND

PRODUCT

Single Step Guide

Example:
Setup and Customize a WordPress Blog

FOUNTADIONAL

PRODUCT

In-Depth training on
remaining steps

Example:
"Video Tutorial Course on
How to Create Engaging Content,
Monetize the Blog and
Drive Targeted Traffic"

Now, once you have your foundational offer in place, then you need to promote it to both your prospects and customers. This includes:

Update your frontend product to include a promotion for the foundational product.

Add emails to your prospect autoresponder sequence to promote the foundational offer.

Add emails to the sequence for those who purchased the frontend, and encourage them to buy the foundational product.

Promote the foundational offer on your frontend product download page.

Update your blog, Facebook groups and any other communication platforms to include links to your foundational product offer.

Once you have this stage running and putting money in your pocket, then you can move onto the next stage…


Create a FINISHING product
(AKA "backend offer")

Your next step is to create another $97 product that is related but completely different than your core offer. For Example:

Foundational product is an email marketing course

Finishing product might be a set of done-for-you email campaign templates

Foundational product is a fixed-term membership site that teaches
people how to train for a 100-mile ultramarathon.

Finishing product might be coaching, where customers can get personal
feedback on their training runs, racing strategy, mental prep and so forth.

Foundational product is a multi-module training course showing 
people how to lose weight safe, effectively, and easily.

Finishing product might be a yearlong membership in a private support forum

Once you add your FINISHING offer to your existing sales system, then you need to go through your sales funnel and update the pieces and parts to reflect this new offer. This process includes:

Updating the FRONTEND product to include a pitch for the FINISHING product.

Updating the FOUNDATIONAL product to include a pitch for the FINISHING product.

Promoting the FINISHING product on the FOUNDATIONAL product’s download page.

Adding emails to the prospect autoresponder series to promote the FINISHING product.

Updating your platforms to include a promotion for the FINISHING offer (this includes your blog, social media platforms, YouTube channel and any other platforms you use).

Adding the new FINISHING product anywhere you’ve published a “Recommended Resources” list, or anywhere on your sites or platforms where you list all your products.

Adding emails to the customer autoresponder series to promote the FINISHING product (this includes both the FRONTEND product series and the series sent to those who purchased the FOUNDATIONAL product).


And now the last stage…

Rinse, Repeat, and
Cross-sell Everything!!

Once you’ve set up the first three stages of this system – and you’re profiting from it – then Stage 4 is all about repeating the first three stages.


This includes:

Creating more FREE products (“lead magnets”) to give to your list, plus create new lists. The free offers should promote both existing and new FRONTEND products.


Installing a new source of traffic.


Creating new FRONTEND products to promote both the existing FOUNDATIONAL and FINISHING offers, as well as your new FOUNDATIONAL and FINISHING offers.


Creating new FOUNDATIONAL and FINISHING offers, and cross-promoting these products all throughout your sales funnel.

Naturally, as you add these pieces, you’ll then update your sales funnel to cross- promote both the existing products and the new products.


So here’s the bottom line…


If you try to snap in every piece of your business all at once in the beginning, you’re going to get overwhelmed. You’re also going to spread yourself too thin, which means you won’t do a very good job at any one step of the process.


So, what you do instead is focus on one step and one stage at a time. Here’s a quick recap:

Free Offer (Lead Magnet) + Frontend (Tripwire) Product + Traffic Source

Add Your Premium-Priced, Foundational Product

Add Your Premium-Priced Finishing Product.

Repeat and Cross Promote the Entire Lineup of Products

Enter your text here...

Introduction

When it comes to setting up and growing an online business, there is one thing that happens over and over again…

Most people get stuck because things are too complicated and there are too many pieces to the puzzle.

People get overwhelmed. Everyone tells them they need to do this, that and the other thing if they want to succeed.

But here’s the real scoop…

There is no need to do blogging, social media, webinars, video marketing, podcasts, pay per click ads and everything else…especially not all at the same time from the beginning. 

Listen, I’m a big believer in stripping away all the excess, streamlining and focusing in on the minimum moving parts. Simplify. Focus. Profit.

And that’s exactly what I’m going to show you how to do in this short report. We’ll examine a very simple four-stage six-figure system that lets you build your business in a profitable way without getting overwhelmed.

Let’s jump in…

Create one FREE offer to build a list, one FRONTEND product to sell,
and FIND one source of traffic.

Depending on the variables, this stage will take you anywhere from one to three weeks to complete. Once you get this first stage in place, you’ll be making money. That’s because this stage not only builds your prospect mailing list, it also establishes your customer list. This is extremely important, because one of your most valuable assets is your list of proven buyers.

So, let’s take a look at a few examples of how to get this piece up and running…

Let’s start with the FREE offer (AKA “lead magnet”). This should be an extremely desirable resource that you give away for free to anyone who joins your list. Let me share with you three options:

REPORT: This is sort of your standard FREE offer (lead magnet), where you create a useful yet incomplete report that leads to a low-cost FRONTEND (AKA “tripwire”) product.

Example >> You might create a report that gives a step-by-step overview of a process for setting up a blog, creating content for it, and starting to drive traffic.

TOOLS: Here...you can create one or more tools, such as templates, checklists, cheat sheets, swipes, planners, gear lists and more.

Example >> If you’re catering to marketers,
then you might give away a sales letter template.

ECOURSE: This is a multi-part course delivered by email. The advantage of this sort of lead magnet is that you train your prospects to open and read your emails.

Example >> You might create a five-part series called:
“Five Surefire Ways to Boost Your Metabolism And Speed Up The Fat-Burning Process.”