The Uncomplicated Business Blueprint
This is the stage where the money begins to build. And that’s because you’re going to create a $97 core offer that you’ll convince both your prospect list and your customer list to buy.
The key here is that you FRONTEND product and FOUNDATIONAL product (AKA “core” or “signature” product) must be tied together – meaning anyone who purchases your tripwire will naturally want your core product. That’s because the foundational product will help customers solve the same problem as the frontend product. Keep in mind, of course, that you should do your market research to ensure your market wants what you’re selling.Here are three good ways to determine what sort of foundational product to offer based on your frontend product, along with options of specifically what type of product to create:
Process Overview Guide
Example:
"Five Ways to Get Traffic"
Indepth Training and instructions
Example:
"12 Week Fixed Term Membership covering the five ways to get traffic plus seven additional ways"
Template
Example:
Sales Letter Template
Indepth Training and instructions to Optimize the template
Example:
"Four-week Copywriting Coaching Course"
Single Step Guide
Example:
Setup and Customize a WordPress Blog
In-Depth training on remaining steps
Example:
"Video Tutorial Course on How to Create Engaging Content, Monetize the Blog and Drive Targeted Traffic"
Now, once you have your foundational offer in place, then you need to promote it to both your prospects and customers. This includes:
Update your frontend product to include a promotion for the foundational product.
Add emails to your prospect autoresponder sequence to promote the foundational offer.
Add emails to the sequence for those who purchased the frontend, and encourage them to buy the foundational product.
Promote the foundational offer on your frontend product download page.
Update your blog, Facebook groups and any other communication platforms to include links to your foundational product offer.
Once you have this stage running and putting money in your pocket, then you can move onto the next stage…
The Uncomplicated
Business Blueprint
This is the stage where the money begins to build. And that’s because you’re going to create a $97 core offer that you’ll convince both your prospect list and your customer list to buy.
The key here is that you FRONTEND product and FOUNDATIONAL product (AKA “core” or “signature” product) must be tied together – meaning anyone who purchases your tripwire will naturally want your core product. That’s because the foundational product will help customers solve the same problem as the frontend product. Keep in mind, of course, that you should do your market research to ensure your market wants what you’re selling.Here are three good ways to determine what sort of foundational product to offer based on your frontend product, along with options of specifically what type of product to create:
Process Overview Guide
Example:
"Five Ways to Get Traffic"
Indepth Training and instructions
Example:
"12 Week Fixed Term Membership covering the five ways to get traffic plus seven additional ways"
Template
Example:
Sales Letter Template
Indepth Training and instructions to Optimize the template
Example:
"Four-week Copywriting Coaching Course"
Single Step Guide
Example:
Setup and Customize a WordPress Blog
In-Depth training on
remaining steps
Example:
"Video Tutorial Course on
How to Create Engaging Content,
Monetize the Blog and
Drive Targeted Traffic"
Now, once you have your foundational offer in place, then you need to promote it to both your prospects and customers. This includes:
Update your frontend product to include a promotion for the foundational product.
Add emails to your prospect autoresponder sequence to promote the foundational offer.
Add emails to the sequence for those who purchased the frontend, and encourage them to buy the foundational product.
Promote the foundational offer on your frontend product download page.
Update your blog, Facebook groups and any other communication platforms to include links to your foundational product offer.
Once you have this stage running and putting money in your pocket, then you can move onto the next stage…
The Uncomplicated Business Blueprint
This is the stage where the money begins to build. And that’s because you’re going to create a $97 core offer that you’ll convince both your prospect list and your customer list to buy.
The key here is that your FRONTEND product and FOUNDATIONAL product (AKA “core” or “signature” product) must be tied together – meaning anyone who purchases your tripwire will naturally want your core product. That’s because the foundational product will help customers solve the same problem as the frontend product. Keep in mind, of course, that you should do your market research to ensure your market wants what you’re selling.Here are three good ways to determine what sort of foundational product to offer based on your frontend product, along with options of specifically what type of product to create:
Process Overview Guide
Example:
"Five Ways to Get Traffic"
Indepth Training and instructions
Example:
"12 Week Fixed Term Membership covering the five ways to get traffic plus seven additional ways"
Template
Example:
Sales Letter Template
Indepth Training and instructions to optimize
the template
Example:
"Four-week Copywriting Coaching Course"
Single Step Guide
Example:
Setup and Customize a WordPress Blog
In-Depth training on remaining steps
Example:
"Video Tutorial Course on How to Create Engaging Content, Monetize the Blog and Drive Targeted Traffic"
Now, once you have your foundational offer in place, then you need to promote it to both your prospects and customers. This includes:
Update your frontend product to include a promotion for the foundational product.
Add emails to your prospect autoresponder sequence to promote the foundational offer.
Add emails to the sequence for those who purchased the frontend, and encourage them to buy the foundational product.
Promote the foundational offer on your frontend product download page.
Update your blog, Facebook groups and any other communication platforms to include links to your foundational product offer.
Once you have this stage running and putting money in your pocket, then you can move onto the next stage…